Hire Writer However, the managers were not sanguine about the future since here was a slightly decrease In sales and net income in
It started as being a company that sells highly technical products, as the finished product, then it transitioned to selling products that were used as work in progress materials.
This lead to the company growing very rapidly in the mid- s. Now we are evaluating the merits of the curled metal cushions pads.
It is a new technology that Cumberland Metal Industries want handle, which is something they were looking to do in the first place. So curled metal cushion pads in an exciting industry application that must be carefully considered to the benefit to Cumberland Metal Industries.
Industry Overview The following is a educated estimate of the industry because as mentioned in the case there are no statistics for cushion pads in the U. Also, anywhere from to 13, we leased. About 19, to hammers were in operation during 25 weeks in the year and while being used 30 hours per week.
Although not direct purchasers, there are six influences identified that deal in the purchasing decisions for people who are going to buy. There are no national association in places in this industry to influences how it operates but at smaller regional levels it is possible to do so.
Also the last influencer, is a singular person by the name of Professor R. Strengths Cumberland already has a proven success record with curled metal technology with their innovated Slip-Seal technology. With one product, they gained 80 percent of the market share.
The Slip-Seal was created to handle ERG demanding needs better then anything in the current industry.
That success sounds similar to what they are doing now and the experience they had with the Slip-Seal can lend itself the curled metal pad technology. The curled metal cushion pad seems to be the best in the market in what it does according to the tests in the case.
They are 33 percent faster then asbestos, last a lot longer then either wood or asbestos, they could handle the heat caused by pile driving to be handled with a gloved hand, they posed no health risk versus asbestos pads etc. The benefits that this product poses is numerous over the competition coupled the experience Cumberland has with curled metals it is an absolute strength in the pile driving market.
Professor McCormack and other contractors are giving positive reviews of the product. As purchase influencers that hold a large sway in the market. If the curled metal cushion pad technology is introduced in the market, they hold a substantial role in convincing people of their merits.
The reviews that we are getting now is free, so that will add credibility to the product if it is introduced because it shows genuine interest in the product based on how it is alone.
Market Analysis STP 4P HBS Case Presentation Cumberland Metal Industry group members Yang Elizabeth Sheng Pei Jun Nerissa Chia Yeji Choi Jaehoon Jo Company Background - Cumberland Metal Industries was one of the largest manufacturers of curled metal products in the country. Welcome to the world of case studies that can bring you high grades! Here, at lausannecongress2018.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! Cumberland Metal Industries (CMI) is seeking to diversify its product line. A Houston area sales representative has made us aware of the use of curled metal in pile driving as a cushion to absorb shock.
Weaknesses Inferred from the case, Cumberland is not very confident of their current holding of 80 percent of the Slip-Seal market. That is coupled with the fact that their sales are dipping, had prompted them to the conclusion of taking on curled metal cushion pads.
Financials are really important when introducing a new product to the market and a move based on need is rather risky. A market and new sales channels have to be made for this product to be successful but that is an expensive and long task.
That is doubly so for a firm that sales dipping and not sure about their market share. The products that are being used right now as cushioning blocks are not particularly optimal for the job that they are overtaking but there are no specific complaints to say otherwise.
Basically, their is no current demand or even particular interest in a new and innovative product. That is the case because people are not very educated about the curled metal cushion pad technology. Which is a problem for Cumberland because the curled metal cushion pads are really out of the box and not what really people expect from cushion pads.
Their is no current market to for high performing cushions pads so one has to be made as an expense to Cumberland. Their is no market strategy in place for this product or even being properly formulated at this stage.is the best pricing strategy for the Cumberland Metal pads.
Set prices higher than existing industry standards Brand CMI pads as the quality and performance leader Cumberland Metal Industries is really Metex Corporation. Metex Corp was founded in in Edison NJ. In , Metex Corp was aquired by Union Capital Corp. (UCAP) and the name. Market Analysis STP 4P HBS Case Presentation Cumberland Metal Industry group members Yang Elizabeth Sheng Pei Jun Nerissa Chia Yeji Choi Jaehoon Jo Company Background - Cumberland Metal Industries was one of the largest manufacturers of curled metal products in the country.
PeopleNet ELD Bypass Solution Case Study - Cumberland Farms Cumberland Farms, based in Framingham, Massachusetts, operates convenience stores in the. Case Study Case study methods involve Systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to .
|Access denied | lausannecongress2018.com used Cloudflare to restrict access||Zha Li Executive Summary Cumberland Metal Industries CMIa company specialized in making of curled metal products, has develop a new product, metal cushion pad with health safety and long durability, to help contractors drive piles faster. Based on the successful tests, CMI now wants to launch this new product to the market.|
|Who can edit:||A Houston area sales representative has made us aware of the use of curled metal in pile driving as a cushion to absorb shock.|
Market Analysis STP 4P HBS Case Presentation Cumberland Metal Industry group members Yang Elizabeth Sheng Pei Jun Nerissa Chia Yeji Choi Jaehoon Jo Company Background - Cumberland Metal Industries was one of the largest manufacturers of curled metal products in the country.
We will write a custom essay sample on Cumberland Metals Case Study specifically for you for only $ $/page.