Discuss the major characteristics and difficulties

We will also recruit more medical doctors to join you as well. Ravnskov, I am aware of the exchange of your correspondence with dr. I am one of the first people in Australia who tried the approach as described by dr.

Discuss the major characteristics and difficulties

Marketing How does one go about marketing a service—a pet boarding and grooming service, for example? The challenges associated with marketing a service-based business are quite different from the challenges associated with marketing a product-based business. Service businesses have unique characteristics that should be explored and understood when developing a marketing plan and competitive strategy.

The four key characteristics of service businesses are: Intangibility, Inseparability, Perishability, and Variability. I will also provide some tips for dealing with the challenges inherent in each characteristic. When you buy a car, you can see it, feel it, and even test it prior to purchase.

In other words, products have tangible qualities that provide information to consumers so they can easily compare one product to another. Services, on the other hand, are intangible. Most services cannot be experienced or consumed until the purchase is made.

Customers can easily end up feeling like they have to make a purchasing decision without adequate information. What is the answer to this challenge? Communication can come from a variety of sources. The use of customer testimonials and referrals is an excellent way to reduce the level of intangibility for your service.

If you provide your services at one location e. Here is a tip: To continue using the automobile analogy, cars are produced at one location, sold at another, and used at yet another location.

Discuss the major characteristics and difficulties

Services are unique because they are usually provided and consumed at the same time in the same location e. Because of the characteristic of inseparability, customers have strong expectations about how a service will be provided, which can lead to disappointment if their expectations are not met.

A solid customer service process is the key to managing this challenge effectively. How do you ensure customer satisfaction? How do you deal with unhappy customers? If a car does not sell today, it can be stored and sold the following day or at some other time in the future.

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Services, on the other hand, are often perishable, meaning that unused capacity cannot be stored for future use or sale. For example, a restaurant might be full one night and half empty the next. If the restaurant runs with an inflexible staffing model, expenses are the same each night.

However, the revenue picture is quite different, which impacts profits. The same is true for Mt. Bachelor — every empty seat on the chairlift is lost revenue.The Power of Together.

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Astronomy Notes

Characteristics of a Bureaucracy A bureaucracy is a system of organization noted for its size and complexity. Everything within a bureaucracy — responsibilities, jobs, and assignments — exists to achieve some goal.

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