Geert hofstede cultural dimensions analysis

Conservative, rigid and structured, unless the danger of failure requires a more flexible attitude. People are expressive, and are allowed to show anger or emotions, if necessary. Be clear and concise about expectations and goals, and set clearly defined parameters. But encourage creative thinking and dialogue where you can.

Geert hofstede cultural dimensions analysis

#1: Power Distance

Brazil Introduction Brazil has a population of Million people concentrated on its two hundred miles of east coast. Over 90 percent of the people live on 10 percent of the land, and over 15 Million live in Sao Paulo and Rio de Janeiro. Brazil is a multiparty federal republic. The president is both the chief of state and the head of the government.

There are two legislative houses: Portuguese is the official language, although some of the population speak Spanish, Italian, or various Amerindian languages. There is no official religion, however the predominant religion is Roman Catholic about 90 percent of the population.

Some 16 percent practice Afro-Brazilian religions that combine tribal and Catholic beliefs Spiritual Catholics and Evangelical Catholics make up 9 percent.

Protestants, Judaism, Buddhism, and other religions account for less than 9 percent.


Brazil Fun Fact Brazil is the World's 5th largest country. Nearly 50 percent of the population is under twenty years of age.

Geert hofstede cultural dimensions analysis

Despite massive economic problems, Brazil is often regarded as a potentially rich country with a strong industrial sector, large agricultural production, and rich natural resources.

An example of its potential for efficient utilization of resources is its processing of sugarcane into ethyl alcohol for fueling 1. A large power distance indicates that inequalities of power and wealth have been allowed to grow with Brazilian society.

In an effort to minimize or reduce this level of uncertainty, strict rules, laws, policies, and regulations are adopted and implemented. The ultimate goal of this population is to control everything in order to eliminate or avoid the unexpected.

As a result of this high Uncertainty Avoidance characteristic, the society does not readily accept change and is very risk adverse. Brazil has a slightly higher Individualism IDV rank of 38 compared to the average Latin population score of However, virtually all the Latin countries are considered to be Collectivist societies as compared to Individualist cultures.

Geert Hofstede Cultural insights for International Business

This is manifest in a close long-term commitment to the member 'group', be that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most other societal rules.

In many of the Latin American countries, including Brazil, the population is predominantly Catholic see Religions Graph below. There were only 2 countries out of 23 that did not follow this correlation, they were Ireland and the Philippines.

See accompanying Article Appearance in Brazil Three-piece suits carry an "executive" connotation, whereas two-piece suits are associated with office workers.He defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”.

The six dimensions of national culture are based on extensive research done by Professor Geert Hofstede, Gert Jan Hofstede, Michael Minkov and their research teams. Geert Hofstede has produced a prolific amount of work in the area of national culture.

Listed below are a few of his major books and articles on the subject of national culture. Hofstede a, the original edition of Culture’s Consequences, presents the results of Hofstede’s original study.

Examine the role of two cultural dimensions on behaviour | ib psych notes

Geert Hofstede’s Cultural Dimensions. National cultures can be described according to the analysis of Geert Hofstede. These ideas were first based on a large research project into national culture differences across subsidiaries of a multinational corporation (IBM) in 64 countries.

Geert hofstede cultural dimensions analysis

The theory of Hofstede’s cultural dimensions constitutes a framework revolving around cross-cultural communication, which was devised by Geert Hofstede. The dimensions collectively portray the impact of the culture ingrained in society on the values of the members of that society.

Costa Rica - Costa Rican business etiquette, business culture, manners, and Geert Hofstede Analysis for Costa Rica. ABSTRACT - The purpose of this paper is to discuss ways in which Geert Hofstede's research on cross-cultural values in an employment context may be applicable to consumer behavior.

The 6 dimensions model of national culture by Geert Hofstede